DNCE Talk Willie Nelson, Stevie Ray Vaughan and Writing 'Cake' in 15 Minutes
Not since Carly Rae Jepsen's "Call Me Maybe" has a pop song from a new act cut through the summer radio waves like DNCE's "Cake By The Ocean." It checked every box: a cheeky double entendre, a splashy music video, a Jonas brother, Diddy, Naomi and frosting. And it turns out that the song's boardwalk-busting guitar riff had been lying around untouched for a decade.
"We were in the studio in Sweden, figuring out what the vibe of the EP was going to be," singer Joe Jonas said at a Backstage with Citi event in the company's sleek Long Island City office. "[Producers Mattias Larsson and Robin Fredriksson] had this fun, wacky guitar part that they’d had for 10 years, but couldn’t find the right song for. When I heard it, in 15 minutes we had 'Cake By The Ocean,'" Jonas said. "Let's call it 16 minutes." In less than a year, that rumbling guitar riff was everywhere. "Cake" spent 19 weeks on the Billboard Hot 100 and went platinum 14 times in 10 countries. When DNCE took home the Video Music Award for Best New Artist of 2016, critics (including our own Rob Sheffield) questioned the validity of the award. Can a person who has already sold 17 million records worldwide and graced the cover of Rolling Stone be considered a fresh face in pop? The first time the 27-year-old Jonas received the "breaking artist" nomination was at the Grammy Awards – seven years ago.